Demographics

Who is the Natural Awakenings Reader?

According to audits by the Circulation Verification Council (CVC), typical Natural Awakenings readers are:

  • Overwhelming female, 70% female and 30% male
  • Over 52% have annual household income exceeding $50K
  • Over 67% are between the ages of 25-54
  • 3 out of 4  readers purchase products or services from ads seen in Natural Awakenings

Natural Awakenings Magazine rated higher over TV, radio, internet and other print publications as the #1 source for health-related information.