The National Marketing Institute’s in-depth query of 3,000 consumers from varied demographic groups in the 25 largest U.S. states (by population), reveals where demand is greatest for everything green. Leading states, while not without flaws, are known for pioneering new environmental policies, having avid enthusiasts of outdoor activities and driving the market for green products. Research questions focused on the proportion of consumers who have purchased carbon offsets, organic foods, renewable power and hybrid vehicles and those who compost, reuse grocery bags and donate money to environmental groups.
Based on the prevalence of these characteristics, the top 10 greenest states are Washington, Colorado, Massachusetts, New York, California, Maryland, New Jersey, Minnesota, Michigan and Missouri. They are followed by Florida, Alabama, Wisconsin, Arizona and Texas.